Content Distribution Package (Web, Social, and Email)

With this package, we'll upload your new content to your website (e.g., articles, podcast episodes, videos, quote images, etc.), share the content with your email subscribers, and share the content across your social media channels.

Content pieces produced by your organization are one of your best marketing tools, and many of them should be distributed perpetually after you upload them to your website … not just a few times during the month in which they are posted.

The goal of sharing your content on social media multiple times per day is to bring people back to your website where they should be encouraged to opt into your email list. (Note: Including a pop-up signup form on blogpost/episode pages is recommended.) Once they are on your email list, you will be able to market your programs to them directly.

 
 

Uploading new content to your website (e.g., articles, podcast episodes, videos, announcements, etc.)

Just send the piece of content and headline, and we'll create a page for that content on your website
High-resolution image included with each post
 
 

Social media content distribution

Branded Twitter, Facebook, & LinkedIn cover and profile images
15 Facebook posts per month (Your organization may approve each post prior to distribution.)
15 Instagram posts per month (Your organization may approve each post prior to distribution.)
15 LinkedIn posts per month (Your organization may approve each post prior to distribution.)
15 Twitter posts per month (Your organization may approve each post prior to distribution.)
6 custom images per month to accompany various posts
Standard monthly reporting and analysis
Assessment of how your website can become more optimized for social media
 
 

Email content distribution

Email formatting and sending via your email marketing system (e.g., Mailchimp, Constant Contact, etc.)
New subscriber opt-in form(s) integrated with your website to assist with growing your email list(s)
Notifications when people subscribe to your email list
Analytics for tracking e-mail open rates and click-through rates for each e-mail
Assistance with importing email contacts
Assistance with crafting a branded email template
 
 

Pricing

1-2 new webpages, emails, and social media posts created for new content monthly (e.g., article, podcast episode, video) plus ongoing social media management = $295 per month (6-month minimum)
3-4 new webpages, emails, and social media posts created for new content monthly (e.g., article, podcast episode, video) plus ongoing social media management = $395 per month (6-month minimum)
5-8 new webpages, emails, and social media posts created for new content monthly (e.g., article, podcast episode, video) plus ongoing social media management = $495 per month (6-month minimum)
 
 

Optional Add-Ons

Paid social media advertising
In addition to the monthly management fee, we also recommend spending a minimum of $250 per month on advertising credits on LinkedIn. The campaign management fee will be $75 for each campaign.
Coaching, consulting, and assessment services
One-on-one (or group) virtual coaching/consulting services are available at a rate of $95 per hour. Travel expenses will be charged for in-person coaching, consulting, and assessment services.