Website and Email Marketing Setup Package
Design and Functionality
Website domain configuration
Custom website design (i.e. colors, fonts, layout, graphics, etc.)
Custom header logo graphic
Large featured image for front page
Custom pages/tabs/categories (i.e. book’s feature page, author’s bio page, blogposts, etc.)
Mobile responsive design (website will display optimally on mobile phones)
Discussion/commenting system (allows you to interact with your followers)
Keyword search system
E-commerce capability (i.e. Shopify purchase buttons for selling books, etc.)
E-mail contact form page with custom contact form
Website Marketing Features
Search engine optimization system for every page
Analytics to track blog readership, website pageviews, and referral sources
Social media integration with Facebook, Twitter, LinkedIn, Google+, Pinterest, and/or YouTube (if applicable)
E-mail marketing system integrated with your website (powered by Mailchimp.com)
This email marketing system will enable people to opt-in to your e-mail list on your website, enabling you to accumulate e-mail addresses for people interested in your books, etc. You will be notified each time a person subscribes and will have access to analytics for tracking e-mail open rates and click-through rates for each e-mail. We will help you setup your first email campaign (i.e., upload a spreadsheet of your e-mail contacts, upload a header image for your e-mails, and upload any sidebar graphics that you would like to include in your e-mail template).
We will provide a video tutorial to demonstrate how to optimize your blogposts for search engines.
Investment required = $1200 (plus $16 per month for data hosting and content management system access)
After the initial construction and launch of the website, occasional, minor content updates will be made to the website at no extra charge. Frequent and/or major updates to the website (e.g. new graphics) will be billed on a per-project basis at a rate of $75 per hour.
Optional e-mail marketing features (price depends on size of e-mail list)
- Automated e-mail responder sequence sent to new subscribers
- Pop-up e-mail subscription form